ROBBIALAC PAINTS TO WIDEN ITS MARKET

 HEAD MARKETING- VIVEK GUPTA WITH BRAND PROMOTER

 CUSTOMER MENKA SINGH APPRECIATING THE BRAND AMBASADOR

BRAND PROMOTERS

THE Berger Paints International Limited (BPIL), has planned to widen its market for its product, Robbialac paint, so as to meet customers need. 

Speaking in Dar es Salaam yesterday, Berger Head of Marketing Department, Mr. Vivek Gupta, said that though their product has high quality, but few Tanzanians enjoyed it due to lack of their brunches country wide. 

He said as a part of their initial effort on that, this year they have participated at Saba Saba International Trade Faire, where they are located in Benjamin Mkapa Hall. 

“There we both advertise and sell our product, Ribbialac paint, as well as advise our customers the better way of using our paint,” he said. 

He added: “We also provide some gifts to our customers over there as well as introducing Robbilac’s new brand, nicknamed Dr Rangi…that means a solution for paint problems.” 

He said that they are happy with the respond of people visiting their stand over there, hopping in return, they will enjoy the market of their product. 

The Berger Paints International Limited (BPIL), is considered as a global force to be reckoned with, as it has strong presence spanning right from the far East Asia to the Caribbean Islands, the south Pacific to Africa and the Middle East to South Asia. 

The Berger Group has currently 49 manufacturing plants in 32 countries around the world, as well as marketing representatives in every continent of the globe. 

In Tanzania, BPIL, was first established in 1951 as a oldest paint company in the country today. During the early stages of incorporation it was known as Sherwood Paints.

 Currently, the company is full owned and managed by Bharwani Group, a well established business group whose business activities apart from being paint manufactures in Tanzania and Uganda, covers Printing, Banking, Information, Technology, Computers and Real Estate.

 The company’s products are popular in the renowned brand name “Robbialac”.